The challenge
What the business needed.
Levitex wanted a practical way to give back through every sale while keeping its focus on designing products with real physical benefits.
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Product impact
Levitex
Pillows designed for physical benefits, with impact built into every sale.
Levitex knew its pillows have an environmental impact. Designed using specialist materials to deliver physical benefits, the company wanted every sale to give back through verified nature repair, social value and employment.
The approach
How Play It Green helped.
Every pillow sold funds verified nature repair through Play It Green. Ten per cent of qualifying revenue is regiven to Mind, while the planting projects create employment in the communities where the work happens.
“It’s simple, fulfils our needs and most importantly fits our values as a company. This is about doing good business with good people.”
James LeinhardtFounder, Levitex
The value created
Practical inside the business. Credible outside it.
- Nature repair linked to every pillow sold
- Ten per cent of qualifying revenue supports Mind
- Employment created through nature-repair projects
- Impact that grows alongside every sale
The result